Let's say you've written your first book. Do you have it covered or have you left your potential readers searching in the dark? Inadequate or poor quality graphics could knell insufficient sales.
Let's face it, the internet is the information highway. People are looking for information. Your people are looking for the information or the story you have to offer. They are also looking for the quality and value you intend to provide. Wake up their interest and stimulate their readiness to spend with graphics that communicate and a cover that pulls them in.
Most people will judge a book by it's cover
What does your cover say?
I've been designing covers for a variety of products since 1996. For example, I designed and/or illustrated over 200 covers for The Audio Partners Publishing, Inc. You can go into most any Borders bookstore and still find covers or illustrations I created for Audio Partners, even though they are no longer in business, due to a merger.
What I learned about designing and illustrating for book covers, whether e-books, cds, or audiobooks is that the cover has to be compelling. It has to pull the customer in. If it doesn't have enough visual grab, they are not going to take a second look and your book will get passed over. People will choose to purchase the book with the cover that attracts their eye the most.
Another factor is the perceived quality of your written material. The perception is that if it has a professionally designed cover, then it must be a quality e-book, CD or product. Humans are naturally drawn by visuals first. You can literally make the sale just by having dynamic graphics.
That's not the only job of your cover, though. Let's say your book is all about oranges: how they smell, how they taste, how to grow them, and where to find the best orange deals. Can you imagine how disappointed your customer would be expecting apples and finding only oranges?
If you want people to trust you and you seek return customers, then it is important that your cover design is honest and conveys the true nature of your subject matter in an appealing way.
Note: I am available to design a professional cover for you, or even to format your manuscript. Whatever way you decide to prepare, I wish you absolute success publishing all of your e-books.
